Outstanding Digital Marketing Strategies For Medical Practitioners

social media for doctors

Overview

Over the years, digital marketing grew exponentially and attracted giant companies to join this wave and promote their business.

The healthcare system is no exception to this rule, as thousands of healthcare providers and other business owners are shifting to digital marketing for growth and self-promotion.

This article will cover the best marketing strategies for a small medical practice and the power of social media in this field.

The best marketing strategies for a small medical practice

  • Content Marketing

This step is crucial if you already have a website.

Putting your contact information on a static webpage won’t do the trick anymore. Instead, modernize your website by adding visuals, videos, and audio content for your potential patients. You also need to make sure that the interface is easy-to-browse.

Additionally, make it easy for your patients to set an appointment via your website as it’s the preferred way to do anything these days.

The website can also serve as a platform to gather information about your patients to see which age groups, gender, and chief complaints commonly seek your help.

Collecting this information (with your visitors’ consent) will help you optimize your practice to enhance their experience and meet their needs. 2021 Content Marketing Trends

  • Blogging

Blogging is one of the best ways to attract new patients to your website since the traffic will most likely come from Google searches that patients type. Make sure to write helpful and new content to bring organic traffic your way.

However, with the increased competition in healthcare, you need to be careful about approaching this field.

Today, several reputable websites have been publishing content for years. Search engines prefer these websites due to various factors, including reputability, credibility, rich content, and a less known factor called backlinks.

When other reputable websites link back to your pages, Google and other search engines will interpret this as a good sign. Consequently, they will rank your blog posts higher on the search pages.

The collection of factors that control how high you rank on Google is known as Search Engine Optimization (SEO), which you should learn or hire someone with the expertise to promote your content.

Examples of such websites include WebMD, Healthline, and MedicalNewsToday.

Note that websites of formal healthcare organizations, such as the American Academy of Pediatrics and the American Society of Hematology, are generally on top of the search page due to their reputation.

The best part about blogging is that it doesn’t cause you anything. You just need to afford your website’s hosting and domain name, which cost less than $10 a month.

The rest is up to you and how hard you work on writing and promoting your content.

  • Manage both your business and practitioner listings

Many doctors neglect this step, which makes them lose a substantial number of prospective patients.

You need to claim your Google listings and verify them for your business and practitioner listings. Make sure that both listings are verified to avoid having them modified by strangers and scammers.

Related174 Best Local SEO Citations & Directories List for Doctors

Completing this task will make it easier for potential patients to find and choose you.

Social media marketing strategies for doctors

social media for small medical clinic

If you are not a fan of content writing, you might consider promoting your website and services via social media platforms, such as Facebook, Twitter, Instagram, and Pinterest.

Due to the massive traffic that these websites get daily, you will be digging into a goldmine, facilitating the process of reaching new patients.

According to Pew Research Center, more than 80% of internet users search for health information on social media, with 50% of them looking for information about a specific doctor.

After creating content on social media, do not forget to ask your readers for reviews. Positive reviews on platforms, such as Facebook, show new readers – prospective patients – that you are a reasonable, reputable, and trustworthy doctor.

You can do this externally by asking patients who visit your clinic to review your practice online (on Google and Facebook). For many doctors, this is an embarrassing step. Therefore, you can ask one of your assistants to do it.

Finally, you need to monitor your Facebook page and reply to negative reviews with reasonable clarifications.

Also Read Top 20 Social Networks For Doctors And Healthcare Professionals

Digital marketing tips for doctors

Using inbound marketing for medical practice proved to be an effective way to get new patients and promote yourself as a trusted medical figure.

Depending on your preferences, you can opt for written content, videos, or podcasts.

Here are some general digital marketing tips for doctors:

Be genuine – after becoming a digital influencer, many doctors fall into the trap of recommending products with questionable effectiveness due to lucrative commissions. When you grow online, you will inevitably receive tempting offers from companies that want you to promote their services or products.

If you believe that the company’s offering will truly help your patients, it is all right to promote their products. However, neglecting to research to confirm whether their offer is genuine or not will harm you in the long run.

A good way to choose which companies to promote is by asking yourself whether you will use the offered products or services.

Avoid scams – this tip falls into the category of the previous one. You need to avoid any potential scams that might hurt your patients and reputations.

Create a community – the online world is like a real community, which means you need to be regularly present to have conversations with your readers about things related to your field.

Takeaway message

Using digital marketing to grow your practice is a legitimate and lucrative way that gives you a head-start compared to other healthcare professionals who are still doing it the old fashion way.

Hopefully, this article helped shed some light on the importance of using marketing to your advantage, but if you still have any questions, please do not hesitate to contact us.

Why Communication is important for Good Telehealth Patient Experience

Doctor chatting with patient

Telehealth is becoming an increasingly significant part of healthcare in the United States. Most state Medicaid programs include at least some healthcare coverage. Many private insurers are adding additional coverage for telehealth services.

Furthermore, telemedicine solutions are even more popular thanks to the current COVID-19 pandemic, mainly because some regulations have been loosened to accommodate safer patient screening.

The Significance of Communication in Telehealth

Communication as part of the telehealth patient experience cannot be overestimated. Firstly, the advantages of being able to communicate with patients in different settings are numerous:

  • Reducing patient stress and improves engagement
  • Lowering the patient’s risk of infection
  • Eliminating the need for patients to travel for specialized care
  • Providing quicker and more efficient patient care
  • Decreasing non-urgent patient phone calls
  • Boosting patient reassurance
  • Helping to monitor continuous access to care
  • Allowing doctors to handle larger volumes of patients

Telehealth Communication Best Practices

Communication-with-doctor

Smart health practitioners will adhere to best practices for virtual patient appointments, whether they are conducted by phone or video, though the latter is more common. Best practices include:

  • Maintain privacy: Whatever space you are using for a telehealth consultation, you should maintain the same privacy level as you would in person. This includes ensuring that the patient has signed any necessary consent forms, that the room you use is private, and that your internet connection is secure. 
  •  Dress professionally: Dress as you would for a regular in-person appointment. This will make your patients feel comfortable and at ease.
  • Explain how telemedicine works: Before you have your first telehealth consultation, it’s essential to explain how telemedicine visits work. That way, your patients will know what to expect. You should also explain confidentiality, sharing patient information with other healthcare professionals, and prescribing policies. 
  • Outline expectations: Let your patients know what to expect from each specific telehealth appointment. This should include how long the virtual consultation will last, what it will cover, and scheduling a follow-up if necessary. 
  • Avoid using jargon: Speak clearly and concisely and avoid using language that your patients may not understand. Could you encourage them to ask questions? Listen carefully to their concerns. 
  • Be aware of telehealth etiquette: Set up your webcam at eye-level, so it’s just as if you were sitting in the same room as the patient. Always be punctual. During your virtual consultation, let your patient know if, at any time, you need to look away from the screen. 
  • Select one platform: Do your research and get to know the available technology. Make sure it’s a reliable software solution that suits your practice. Once you’ve picked one, stick with it.

Also Read – Effectiveness of Video Communication for Telehealth

Communication is vital in telemedicine, and not just during the virtual visit but also after. It’s imperative to plan effective communications to serve your patients now and in the future. When implemented well, best practices can increase patient engagement and retention and maximize your revenue. To know more about medical software, Start the conversation by giving us a call

Financing vs. Paying Cash for your EMR investment

Financing vs. Paying Cash for your EMR investment

This question often arises: How should I pay for this EMR solution investment?

The discussion can easily begin with the question: Where am I in my practice? A physician just getting started in a new practice has different financial considerations than that of long-term, established practice. There are also many factors between the just getting started and well established. So, with this thought in mind, where do you begin the process? Outlay cash or finance? An argument can be made for the decision on either side.

Before serious consideration into this matter, please consult your own certified financial advisor.

The Pros and Cons of financing:

The cost of money. Investing cash while depreciating assets.

Example: The price of $20,000 over 5 years, (estimate).

The investment of $20,000 over five years can grow by about $9,000 assuming an annual return of 8%. $20,000 can become $29,000

The interest paid on $20,000 over the same five (5) year period can cost over $4,000 dollars assuming an interest rate of 8%. The cost of $20,000 can now go up to over $24,000.

Medical stethoscope and dollar bills

Depending on the financial status of your practice, the facts and figures demonstrated by the financial institution can help to determine your best choice.

There are many different financial institutions and varieties of financial products. The choices and rate options can be confusing as well. Payment terms can be negotiated and no penalties for early payment can help to guide you in the process of making a decision.

It may also be important to consider the benefits of the Section 179 tax code. This new law, created in 2003, allows medical offices to write-off up to $100,000 of computer software/hardware expenses in the first year of ownership, even when purchased under a lease or financing agreement. Before 2003 if the property for business had a useful life of more than one year, the cost had to be spread across several tax years as depreciation with a portion of the cost deducted each year.

Under the new law, there is a way to immediately receive these income tax benefits in one tax year. The provisions of Internal Revenue Code Section 179 allow a sole proprietor, partnership or corporation to fully expense tangible property in the year it is purchased. Read more information on the benefits of the Section 179 code.

To speak with an EMR Experts consultant regarding electronic medical record software or financing options please complete our Contact Us Form

How to purchase an EMR System

How to purchase an EMR System

Healthcare, along with construction, education, and retail are ranked as being the slowest adopters of Information Technology (IT). With more pressure than ever from government, insurers, and patients, why is healthcare still so far behind?

Doctor showing reports to nurse practioner
Get the team involved

There are currently over 200 PM/EMR software vendors vying for your business, making the search for the right software a difficult and daunting task. Because of the technical nature of the product, it is difficult for the average consumer to understand the inner workings of software and its potential pitfalls. The software business is really very different from other types of businesses because a company may spend 2-5 years developing a product with all expenses and no revenue. Once the product is finished and ready for the market place, it can easily become a free for all of “how many sales can we make this year?”. As a result, software companies rely heavily on a strong sales team with big commissions to sell their product. This is bad news for the consumer as what you see is not always what you get.

EMR Systems generally have three price levels. The first level is your boxed systems for a small one (1) to two (2) provider offices. These systems are usually older products with a large client base that will provide you with the basics. These types of products generally run below $3,000. The second level is your more customized systems for Small to Medium-sized offices. These products will often require on-site installation and training because they need to be customized for each application. Prices for these products usually run between $5,000 to $35,000 depending on the number of providers. For example, a small one (1) to two (2) provider offices can expect to pay between $5,000 to $15,000. A larger office of 5-10 providers can expect to pay around $3,000 per additional provider, bringing the total cost to around $25,000 to $35,000. You must keep in mind, however, that with most system quotes, hardware, installation and training are not included.

Not all software is created equal. Products that may look similar at first glance can be entirely different. Judging a software system’s ease of use, customization flexibility and the vendor’s willingness to make customizations for you require you to look at the software system and its company in greater depth.

Multi specialty doctor

First things first. Before you contact any EMR software vendor, you will want to decide what you hope to accomplish with the implementation of this software in your office. What problems are plaguing your office? Are you looking to improve organization, eliminate paperwork, increase efficiency, reduce staffing, improve your billing, deliver a higher quality of service to your patient’s or simply just have an electronic way to do billing. By accomplishing these goals what can you save? Now set your budget.
Once you have a plan in place start looking around to see what is out there. Ask your colleagues what they are using and if they are happy with it. Do your research, most companies have fairly informative websites and some even have online demonstrations.

Be realistic when purchasing anything high tech for your office. This stuff may be easy to use by the doctor or computer whiz who made it but extremely difficult for the average user. Doctor Smith’s way of running his office and documenting his patient’s visits may not be the same way you do these things.

Get the right people involved to help make this happen. As you put a higher emphasis on the technology you are increasing your dependency on this technology. No patient wants to see you crawling under a desk while on the phone with Dell’s Tech Support. You only need to know how to use this new software not fix its problems; put someone else in charge of this job and make sure they will be available in case something goes wrong.
Your staff can often be a huge hurdle in the implementation of new technologies. They fear that technology is there to replace them or inconvenience them. Your office’s inefficiencies often are what gives them a paycheck at the end of the week. It’s expected for staff to have a certain level of resistance towards the adoption of new technologies in your office. Get them excited about the new technology and let them know how this is going to provide them with new opportunities in your office.

One thing remains a constant, and that is that there is no shortage of software that has been abandoned because 1)it did not live up to what it said it would do, 2) it was too difficult to use, 3) it simply was not convenient enough, and/or 4) the support was so bad that simple problems turned into big problems real fast.

This article “EMR System” is courtesy of:

Health Technology Review, a website focused on providing unbiased information on healthcare IT and Electronic Medical Record software.